After much debate about what to discuss in my “marketing blog”, I’ve decided to just write about what I enjoy doing – being cynical, sarcastic but yet productive when evaluating new websites.

My background is all over the place – from bread baker to golf pro (in my past life) to account manager and ” optimizer” (not self proclaimed) – so I can’t say I’m a specialist in one specific thing. I enjoy thinking logically when it comes to websites. I prefer to dumb things down as much as possible and take the approach of  “what am i supposed to do now?” You’ll discover in my ramblings that much of marketing, especially in the interactive space, can be complicated to a fault. My strategy is to make it easy for people. This will be the backbone for the majority of my writings and analyses.

Each post I’ll pick a new website – big or small, tons of traffic or no traffic, power brands or mom and pop’s – and I’ll give my opinions – honest and unbiased. I am not saying I won’t come across as obnoxious but if I didn’t write anything remotely controversial, who would read it?

How will I choose a website to evaluate? Good question. I don’t plan on having a plan. I’m going with the no-plan plan. Whatever thought pops into my head, I will Google it (or Bing it) and select a random results page.

First Up:

Keyword: “buy stuff”, Page 9 in GOOGLE SERPs

http://www.bryantlakebowl.com (/merchandise is the actual result)

Check back in a few days for my complete website analysis